Requirement

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or professional certification in Digital Marketing, Brand Management, or Strategic Marketing is highly preferred.
• 5–8 years of progressive marketing experience, with at least 3 years in a leadership role. (Experience in jewellery, luxury retail, FMCG, or lifestyle industries is an advantage.)
• Advanced proficiency in marketing analytics tools and digital advertising platforms.
• Exceptional strategic thinking, leadership, communication, and presentation skills.
• Deep understanding of luxury branding and high-end consumer behavior.

Job Description

• Lead the overall marketing strategy and execution for key product categories (White Gold, Diamond, and 18K), ensuring premium brand positioning and sustainable revenue growth.
• Mentor and develop the marketing team across three core areas: Brand & Product, Customer Success, and Creative, fostering a culture of accountability and creativity.
• Oversee and optimize multi-channel marketing campaigns across digital, social media, in-store, and offline channels, including new store grand openings and high-impact events.
• Plan and control monthly/annual budgets and KPIs, ensuring optimal resource allocation and a high return on investment (ROI).
• Execute product launches and seasonal promotions while scaling digital platforms and social media engagement with a focus on brand consistency.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and refine existing strategies.
• Monitor campaign performance, engagement metrics, and showroom performance, providing regular reports to the Executive Director/Managing Director.
• Establish Standard Operating Procedures (SOPs) and improve workflow efficiency within the marketing department.
• Coordinate with internal departments and external partners to maintain the highest standards of brand excellence.

Apply Now